RESTURANT RE-BRAND

Tools Used: InDesign - Illustrator

For this project, I decided to re-brand a restaurant that had two businesses out of one place. With that, it possessed a challenge for me to recreate a logo that combined both, Don’s Sandwich Shop and Drummers Corner. At first, I created a few logos of a drum set with a sandwich in the bass drum but then it became too complex and busy. With that, I took the sandwich and added more details to it and made just the cymbal the toothpick coming out of the sub. I wanted to go for a more fun and retro look to really reflect the establishment and people who own it. I went with the steps on the menu to create more of a fun checklist for the consumer. Lastly, I created stickers to be attached at the top of the menu as a takeaway, it’s small but it is still advertising and reminds the consumer of the fun time they had and the great food they consumed. The colors are simple, but the checkered yellows give it still a retro feel and the black and white steps with different fonts make it stand out.